However big a number is, if you multiply it by zero, then you get nothing. Not the razor sharp insight you’re used to getting from me here, you say?
Remember this sum when you’re about to launch something.
For me it’s the perfect analogy for when spending too long polishing a piece of work before sharing it with our audience or customers.
You can have the most perfectly polished book manuscript, but its worth nothing if you don’t publish it. If you never launch your product it will have zero impact.
How much longer is it worth spending on what you’re doing right now before launching it?
If it’s perfect but no one knows about it, it’s going to be a big fat zero.
This is a hard lesson to learn. Most of us have a tendency to seek perfection in our work before inviting criticism. It’s a great excuse not to launch – “I just need to tweak X and then I’ll ship it” It’s a legitimate reason to keep things safe, close and in control.
80% done and shipped, beats undelivered perfection every time.
The most you can score without putting it out there is Zero. What are you holding on to that’s really ready to go?
P.S. – Why the duck?