Are You Multiplying Your Efforts By Zero?

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However big a number is, if you multiply it by zero, then you get nothing. Not the razor sharp insight you’re used to getting from me here, you say?

Remember this sum when you’re about to launch something.

For me it’s the perfect analogy for when spending too long polishing a piece of work before sharing it with our audience or customers.

You can have the most perfectly polished book manuscript, but its worth nothing if you don’t publish it. If you never launch your product it will have zero impact.

How much longer is it worth spending on what you’re doing right now before launching it?

If it’s perfect but no one knows about it, it’s going to be a big fat zero.

This is a hard lesson to learn. Most of us have a tendency to seek perfection in our work before inviting criticism. It’s a great excuse not to launch – “I just need to tweak X and then I’ll ship it” It’s a legitimate reason to keep things safe, close and in control.

80% done and shipped, beats undelivered perfection every time.

The most you can score without putting it out there is Zero. What are you holding on to that’s really ready to go?

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I launched two products last week. Check them out – they are tailor made to help you get more done in less time.

P.S. – Why the duck?

3 comments

  1. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point.
    You obviously know what youre talking about, why waste your intelligence on just
    posting videos to your blog when you could be giving us something
    enlightening to read?

  2. An impressive share! I have just forwarded this onto
    a colleague who has been conducting a little research on this.
    And he in fact ordered me lunch because I found it
    for him… lol. So allow me to reword this…. Thank YOU for the meal!!
    But yeah, thanks for spending the time to talk
    about this issue here on your blog.

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