Jul 13

Self Doubt is Bullshit – How I Spoke To 3,000 People

I flew to Portland trying to keep my expectations neutral. Last year’s World Domination Summit had changed my life – no word of exaggeration. How could this year’s event live up to that billing?

So much would be different. I knew people who were attending this year. The speakers were new, a different workshop format, three times as many people were going.

Ah yes – 3,000 people were going to attend this year. Which somewhat ramped up the other major difference – that I’d be speaking to them.


I found out about two weeks ago that Chris would like me to tell the story of The Hundred Dollar Club.

I’ll admit to breaking the law slightly here. I saw the email arrive whilst I was driving. But what I saw was this:

IMG_2194To avoid crashing, I couldn’t scroll down. I drove with baited breath (is that possible?) and parked as quickly as I could. A quick scroll revealed that they did want want me to speak!

Oh Wow. Good job I was parked by this point! I promptly set a new Personal Best for the number of simultaneous conflicting feelings:

Yes! Get in! Holy Shit! Wow that’s going to be awesome. ARGHHH! Right, what shall I say? WHAT THE HELL AM I GOING TO SAY?! AND HOW AM I GOING TO DO IT IN FRONT OF 3,000 PEOPLE?

There were more thoughts that I can’t remember. My head was spinning faster than my wheels had been, but eventually I settled into the thought that it was an amazing opportunity, and I’d secretly wanted to do for a while.

Last year, I’d sat in the back of the theatre and thought – “You know, I’d quite like to speak up there next year.” I didn’t make it an explicit goal, but it was always there in the back of my mind – It subconsciously pushed me to create a story worth telling.

I replied saying I’d love to speak. And I actually meant it.

A little secret about me is I love tests. I’ve always bizarrely quite liked exams, and difficult situations, as long as I’m prepared for them. Two weeks was plenty of time to prepare a 3 minute talk, so I went to town on it. There was some fear and some doubt, but a year of pushing myself to do uncomfortable things told me this was right. So, to prepare…

I Googled something like “how to write a good speech”, and pretty much every result mentioned Nancy Duarte somewhere. Given she was to be the opening speaker at the event (She didn’t disappoint), I tried to apply her advice as much as possible within the confines of three minutes.

I researched how many words would likely take up 3 minutes then wrote, rewrote and reworked a speech that I thought would do the job. I practised the SHIT out of it. I tweaked and tuned till I thought I had it down. I wasn’t totally perfect, but was as good as I was going to get.

It wouldn’t be true to say I was relaxed when I met fellow attendee speakers Jean, Amy and Rami before going in, but I was OK. Rami Happened to say “No plan survives contact with the enemy” and we all laughed a bit.

Then, a tiny detail dropped a bomb on all of us. We’d prepped for 3 minutes and given ourselves a bit of leeway. My last practice came in around 2:40.

 We had only 2 minutes. ARGHHHHHHH! What to do?

I started thinking – should I just ignore the timer and go for my original speech? Would a trap door open and swallow me up after 2 minutes? I decided probably not,  but it would be a bit disrespectful, so I, along with the others set about mentally culling parts from our stories.

Actually, not so mentally – during the first part of Gretchen Rubin’s talk I was scribbling and crossing out bits of my notes. I did one final mental run thought and…


I showed Amy, who’d evidently being doing exactly the same thing. We took screenshots as a memento, and a reminder that we’d be fine!

After nervously half listening to Gretchen’s Talk and vaguely learning that I was an “Abstainer” and an “Obliger”, we headed backstage – it looks a bit like this by the way – the blurred effect was pretty much how my eyes saw it:


Deep breath, quick chat with Chris who told us we’d be extraordinary and we’re on.

Oh My Goodness it’s amazing to be up there.

I loved every second of it.

Loved it.


Hopefully a video of the talk will be around soon – then you can judge for yourself whether I was any good or not, but frankly I was ecstatic. Jean, Amy and Rami were awesome, and I think we all marched off with a sense of disbelief and swollen pride.

So – lengthy descriptive bit over. What did I learn from this experience – turns out an immense amount.

Firstly, pushing myself to do it was a great education. One of my heroes gave me some advice:

“If your Lizard brain is telling you not to do something, try walking towards it”

Whilst I deep down wanted to talk, my brain was in overdrive telling me a hundred reasons why I shouldn’t. I ignored them and walked into the fear. As I did that I think the it realised the game was up and switched to make sure I didn’t do anything too stupid, like swearing on the stage (It didn’t quite get all of those, sorry)

I’ve definitely grown as a person this year by taking on uncomfortable stuff, and in all cases I’ve found I actually liked those things in the end. As I said in the talk itself:

Self doubt is bullshit!

This definitely resonated, because it got a huge cheer, people came up to me afterwards and thanked me for saying it, and I’ve seen it in a few tweets! I’m learning to embrace things which seem far fetched and scary, including people tweeting stuff I say!

I was also starkly reminded of something I already believed:

Everything can be simplified.

I thought my talk was at it’s very essence, but it wasn’t. With the right circumstances and pressure I chopped fully a third from it and it still got the message across. In fact, I’m sure it improved.

The whole experience was a fitting round up to a year where I have firmly believed that if you put your mind to it, take action and get support, you can achieve big things. The guys in The Hundred Dollar Club did, and you can too.

That’s going to be my renewed focus for the coming year – getting so called ordinary folks to do amazing things, using my three personal themes from #WDS2013:

Connection  |  Community  |  Action.

I want to scale up the work of THDC to impact and change more people. Are you with me? Drop your email below and together we’ll make great things happen.

I’d love to know what your takeaways or themes were. Has WDS inspied you to do something awesome this year? Please do share in the comments.


Get involved with The Hundred Dollar Club

Jul 13

How To Get The Most From WDS.

I’m (very) excited today. I’m writing this on the plane from London to Vancouver, on route to Portland, to go back to the World Domination Summit for the second time.

I started this blog after attending last year, and have enjoyed the support of the people I met there for the whole year.

This post is partly homage to how much WDS has influenced me, partly instructions to myself for this year and partly a guide for anyone who’s not been before.

So here goes – my top tips for getting the most out of WDS

1 – Accept you can’t do everything

There’s too much going on to be at every session, every meet-up, every impromptu dinner, every party. That’s OK. You can pick and choose, and your experience will be richer for it.

Your experience of WDS is for you. It’s not for anyone else. Don’t feel like you should do anything – if it’s not for you, then don’t do it! If the crowd your hanging out with is off to do something that doesn’t float your boat – do something else.  You shouldn’t feel guilty about missing something, as long as you’re doing something great instead.

One challenge though – ask yourself why something isn’t for you. This is a great time to experience something new and have your perspectives altered.

2 – Talk to people.

Anyone you can. Each time you sit down for something on the main stage, there’s probably at least one new person you’ll sit next to – have a chat with them! Each person you meet will be interesting, and they’ll be happy to talk to you.

There’s no need to stay chatting to people who aren’t on your wavelength, but make sure you take the opportunities to strike up a conversation, even if that means getting slightly out of your comfort zone. (Trust me you’ll get used to this by the end of Sunday)

3 - Quality over quantity

This may sound contradictory, but meeting people doesn’t mean you have to speed date all 3000 attendees. If you can have a few good conversations over a drink, you’ll likely get way more from it than lots of cursory “who you are and where you come from” chats.

Remember also that there’s no need to chase after the “famous” people in the crowd. The person you’re talking to right now could be the big new thing next year. And you’ll be able to say “I knew them when they were just…”

4 – Go with the flow (a bit)

If there’s something you really want to do, plan it in, otherwise, see what’s happening, and how the mood takes you. Allow serendipity to work it’s magic and accept what comes your way. You won’t get the most out of being there if  you’re constantly worried about where you need to be next.

5 - Don’t compare

This is hugely important. It’s very easy to think that everyone else has life all sorted out and you don’t. Everyone seems so awesome, it can feel like you don’t belong, and you’ll never catch up.

There are three things at play here

1 – Often things aren’t quite what they seem for that other person – remember you’re seeing the externally projected version of the truth, not what’s going on inside their head, Which may (or may not) be far closer to what’s going on in yours.

2 – What does it matter if they do have it all sorted? As Nicole said there is no shortage of awesome in the world, so don’t worry, Learn from others if you can, but keep your eyes on your own paper.

3 – Remember “No one belongs here more than you.” Thanks again Brené Brown for that one, I think it speaks for itself.

6 – Be uncool and vulnerable

I couldn’t write a WDS tip sheet without mentioning the main thing that’s stayed with me from any of the talks last year, also from Brené. For me this essentially means being open to new experiences and not caring too much about what other people think of you.

Since She’s is in London this year and won’t be getting the party started, try watching this video to get you in the mood. Watched it? OK now imagine that everyone in the audience closes the talk by singing this.

Great, you’re all ready for this years WDS. Let’s go!

If you’re not going, sorry for the slightly off topic post, but I think all of this advice is pretty relevant for most things in life, and maybe you should think about signing up for next year…


Jun 13

An Awesome Free eBook From The Hundred Dollar Club

If you’ve been following any of my journey in The Hundred Dollar Club, you’ll know that it’s a great group of people who are making things happen all over the place.  I shared a few stories from the participants after we’d been going for six months.

Seeing what people had achieved written down in black and white like that made me think we should write a book. So, in the spirit of The Hundred Dollar Club, we didn’t think about writing a book, or discuss whether we should.


I’m proud to announce today that our ebook is available to download for free from thehundreddollarclub.com.

We’ve called it “A short guide to starting your business with inspiration and action” It contains eight inspiring stories, plus eight concrete steps that you can take today to get started with your own business.

If you’ve ever dreamed of starting your own business but not been sure if you can – this is for you. If you’re just waiting for the right time – this is for you. If you’re sure you could run your own business if only you had the right idea – this is for you.

In short, we wrote this book for anyone who wants to take their first steps towards creating their own business and the life they want.

You can find out more about the book here.

You’ve nothing to lose. It’s 74 pages of inspiration and action and if you don’t find something useful in there for your specific circumstances, just email me what you’re struggling with and I promise to help however I can.

Jun 13

Are Your Customers Getting What They Want?

I went into Starbucks today, and it was slow. Really slow – 15 minutes to get my coffee slow.

If you asked me what I wanted from Starbucks, I would probably say great coffee. I’d even say I’m happy to pay more for an excellent coffee.

What I really wanted was above average coffee, served quickly.

Most people say they want more legroom and nicer food on planes. How many people then don’t look for the cheapest ticket when they fly?

Do your customers tell you what they want? Are you aiming to meet that need, or what they really want?

The only way to figure out what customers really want is to test. Your customers will lie to you, deliberately or not. Their money will tell you the truth.

May 13

Customer Service: Good Is The New Average

Most big companies strive to minimise the cost of customer service by streamlining average transactions, such that they cost less. They spend huge amounts of time and money on:

  • Shaving a few seconds off an average call handling time by automating something
  • Driving a higher percentage of people to serve themselves on-line
  • Scripting call centre interactions so less qualified representatives can deal with calls

These and other similar initiatives are a great way to cut costs. They can even increase the overall level and consistency of service. The problem as I see it, is that this type of change creates a standard level of service, which is fast becoming a hygiene factor – it does not produce anything exceptional.

Don’t get me wrong, I think it’s important to reach a good standard level and do the basics right. This is no longer enough to make you stand out from the crowd though – because people don’t notice the average.  And on average most customer service is better than it has ever been. People don’t notice good any longer.

I often don’t want to notice customer service. If I have something simple to do such as pay a bill or update an address, I want it done with the minimum of fuss, quickly and painlessly. By all means greet me courteously, be polite and cheerful and say please and thank you, but I don’t need frills or to talk to you about anything else. In fact I’d rather deal with this type of thing on-line. Good for me, cheaper for the company.

Deviating from this average service is what makes companies stand out – people notice the terrible and the exceptional.

I want to receive exceptional service when I have a complicated query. In these situations, the web won’t do – I know my query isn’t standard, and won’t be in your FAQ. I don’t want a script read to me by someone in a call centre, and I really want to know that the person I’m speaking to will take the time to understand me and be equipped with the skills, tools and information to help.

These complicated queries are often when something has gone wrong. You’ve already deviated from the average “good” service, and this become as critical moment for your relationship with that customer. Continue to get things wrong, and the customer is never coming back.

But, if you go out of your way to make things right and delight the customer, not only have you rectified the problem, you have probably built a stronger loyalty with them. You’ve been given the opportunity to have an extended conversation with the customer. If you do things right, you can have a significant positive effect.

Not all contacts with customers provide this opportunity to excel. You need to be geared up for the ones which do.

If you implement all the right things to standardise the majority of interactions, there is huge opportunity to use some of the savings to improve your service for this type of complicated query.

How you do this will be dependent on what your complicated queries are, how you provide your service, and how big your company is.

For example, if I was working with a large corporate I might suggest they adopt a strategy like this for handling complex calls to a contact centre:

  • Put all of your best customer services people in one (possibly virtual) team and have them handle the complicated calls, and nothing else
  • Pay them more than you would for handling “standard” calls
  • Let them take as long as needed to resolve it – don’t measure the average Handling Time (AHT)
  • Empower your trusted team to do whatever they need to make the customer happy within reason. Actually no, not within reason – trust them, give them the responsibility to decide
  • Provide them with the tools they need – listen to them often – they’ll know what these tools are
  • Measure only the percentage of happy customers they produce

This might not be as cheap as trying to deal with everything in a standard way, but it could make the companies service remarkable. It then becomes a feature of your product, and actually becomes its own marketing.

Think of any extra cost as marketing spend and measure it as such.

Now maybe you don’t have a call centre with teams of people answering the phones in your business. Most readers of Define Refine don’t. That doesn’t mean you can’t implement a similar method within your own customer service. How about:

  • If you make a mistake, apologise and put it right as fast as humanly possible
  • Use any opportunity to engage in conversation with customers.  See even the trickiest complaint as an opportunity to delight them
  • Go out of your way to make things better for that customer right there and then
  • Ask them how your resolution made them feel, what you could have done better and act on any suggestions they have
  • Check back in with them after a period of time to make sure that they’re still happy
  • Don’t try to “sell” them anything in this interaction, just listen and help

None of these are particularly innovative on their own, but they create a conversation with your customer that you just wouldn’t have otherwise. The goal is to increase customers confidence in you, even if something has gone wrong. Customers who feel that way will not only forgive you for mistakes, but will also be more likely to buy from you again or recommend you to a friend. They’re happy, you get more business and everyone comes out ahead.

Of course another option is to decide that customers with complicated needs aren’t good business. It’s an acceptable strategy, but you’re moving towards being a commodity at that point. Is that in line with your overall strategy?


May 13

Why your point of view is more valuable than you think

Each of us sees life from a different point of view – our own.

Full marks for observation eh (get it?) but this is extremely important to understand. Your viewpoint is not like mine, and mine is not the same as anyone else’s.

Our perspective is influenced by everything we do. What we read, what we experience, who we talk to, the life we lead. All of the myriad aspects of your life combine to give you a unique angle on whatever you see.

When you’re doubting yourself, It’s often easy to slip into thinking “Why should they listen to me?” or “Why would I be successful when others aren’t?”

We’re too quick to assume the everyone has the same outlook as us, and most importantly that everyone knows what we know.

They Don’t.

It’s easy to assume that everyone you meet has read everything you’ve ever read, experienced everything you have, and learned everything you have.

If you do assume this, then it’s also easy to believe that no one will be interested in your opinion.

Here’s the thing – others almost certainly haven’t learned what you have. Even if they did, they won’t have processed the information, combined it with influences from other aspects of their life and come to the same conclusion as you.

Seriously, you have plenty to offer, and you should offer it.

Why am I bothering to say this? Because if you don’t believe you have a worthwhile, valuable, unique viewpoint, it will hold you back from making the decisions which allow you to progress with your venture.

It will lead you to think thoughts like:

“There’s no point starting that business, because X already does that”

“There’s no point offering my services, because all the potential clients already know the same things that I do”

Not realising your take on problems is unique leads you to think that all the businesses there could ever be have already been created.

It’s easy to think that all the good ideas have already been had.

They haven’t, and if you’ve got a point of view on something, there are people out there that it will resonate with and who want to hear what you have to say.

It’s never been easier to find these people. They’re probably looking for you. Are you able to be found?


Apr 13

Are You Multiplying Your Efforts By Zero?


However big a number is, if you multiply it by zero, then you get nothing. Not the razor sharp insight you’re used to getting from me here, you say?

Remember this sum when you’re about to launch something.

For me it’s the perfect analogy for when spending too long polishing a piece of work before sharing it with our audience or customers.

You can have the most perfectly polished book manuscript, but its worth nothing if you don’t publish it. If you never launch your product it will have zero impact.

How much longer is it worth spending on what you’re doing right now before launching it?

If it’s perfect but no one knows about it, it’s going to be a big fat zero.

This is a hard lesson to learn. Most of us have a tendency to seek perfection in our work before inviting criticism. It’s a great excuse not to launch – “I just need to tweak X and then I’ll ship it” It’s a legitimate reason to keep things safe, close and in control.

80% done and shipped, beats undelivered perfection every time.

The most you can score without putting it out there is Zero. What are you holding on to that’s really ready to go?


I launched two products last week. Check them out – they are tailor made to help you get more done in less time.

P.S. – Why the duck?

Apr 13

Simplifying Life

To say life was complicated would be an understatement. It’s a hugely rich web of connections, activities, locations, relationships, responsibilities and countless other stuff.  It’s more than complicated.

If you want to change something in your life it can rightly seem a huge task. Knowing where to start can be difficult. Often, this leads people to think about change in huge chunks:

“I need to quit my Job”

“I’m going to move to Australia”

“I’m going to start my own business”

These can be great changes to make, and this “big bang” approach works for some people.

But for others, possibly the majority, this kind of wholesale change doesn’t work for two major reasons

1 – The change is so big to contemplate, it never actually gets made.

How many people do you know that say they’re going to do one of those things, but never quite make it.  They dream big, but acting on that dream is too scary.

2 – The change gets made, but it wasn’t thought through.

The same old problems are there in your new job. You land in Australia and find you still hate working in an office. You have a business now, but you still have a boss, only this time its you and you’re very demanding to work for.

So what should we do?  There’s still a lot of people out there who aren’t happy with their current lot and want to make a change – how can they make sure not fall foul of one of these pitfalls?

What if the answer lies in simplifying life.  Not in the sense that the minimalists would have you live with only 100 things, but breaking it down into a simple model, which we can use to work out what’s going on, and what needs to be changed.

What if we could model life using this diagram?

Life Model


Life has a finite amount of time, represented by the box.  Everyone’s day has 24 hours, and no one is immortal. The box is24 hours deep by a lifetime long. Although the choices you make in the box can have an impact on how many sets of 24 hours you get to experience, there will be an end somewhere.

Within that box of time, you get to choose.  Life is made up of What you choose to do, With Whom, and Where. (The 4Ws).

Success is to choose the combination of these that make you happiest.

This is a very simple way of modelling something infinitely complicated, but those really are the basic choices you get to make. We’re far better at making choices when are options are simple, so bear with me.

The Fuel

At the top of the model is the “fuel”. This is about making things sustainable, letting you carry on doing your 4Ws for as long as possible.

Taking money first, you need to have enough money to meet your basic needs, and allow you to continue with your 4Ws. If your 4Ws don’t generate enough money, you’ll have to change them at some point, thus they’re not sustainable.

The other fuels are equally simple. You need to be in good health mentally and physically. This doesn’t mean you need six pack abs and a PhD, it means that you need to be healthy enough to keep going for a good innings and happy enough to enjoy things.

If you have a job you love, but you sit at a desk and eat junk food all day and don’t exercise, then you’ll probably not continue to enjoy your 4Ws as long as you might like.

If you make a huge salary and hit the gym every day, but you’re not fulfilled and die a little inside when you cross the office threshold every day, there’s a good chance it’s not sustainable, and you’ll miss the point of life as it goes by.

The Footprint

The “footprint” is the output of your life.  It’s what you leave behind, not just after you’re gone, but in the hands and minds of other people in the present. It’s split into positive legacy, and negative residue.

A legacy could be a great work of art you created, a school or company you built, the way you brought up your children, or even just the kind words you said to someone.

Conversely, residues are negative environmental impact or harm done to other people – anything negative that you leave behind.

Understanding your footprint can have a profound effect on how you feel about your life, and so can have an effect on the mental part of the fuel.

The one thing I’ve deliberately left out of the picture is “stuff” – physical things that you collect through life. Whether stuff makes us happy, and indeed whether it should, is a debate for another time, but or the purpose of the model, lets assume that you accumulate the right stuff to support your 4Ws, and don’t look upon stuff as a means to an end.  Things are easier that way!

OK. that’s it then, life all summed up into a thousand words and a scrappy drawing. But why?

I thought about this model to help me take a simpler more objective view on life. If it’s interesting or helpful for you, then brilliant. If this model doesn’t work for you, then no problem – what would your model look like?

The point of this post is not just about modelling your life though. If we can create a simple model for something as complex as our lives, what other models could you create to help you solve problems? They might seem complicated, but they’re trivial compared to life itself right?

Mar 13

Problems are Solved By People

So that may be stating the obvious, but in the age of collaboration and connection which we live in, it’s easy to think that groups of people solve problems.

Yes, Open Source software is awesome.

Yes, so is Wikipedia.

Yes, so it that team at your company who launched the latest project.

But what’s easy to forget is that each of these group collaborations was started by an individual. Solving a problem takes one person to care enough about it to start fixing it.

Building a team around that person comes next.

So if you see a problem, whether it’s in your job, in your community, or in the world at large, remember that it will need someone – ONE PERSON – to step up and take the initiative to solve it.

One person. Yes there can be a team, and many problems can’t be solved alone, but every team needs a leader. Without a leader, teams lack the clear cause and direction to gather round.

So if you see an unsolved problem, ask yourself who’s leading the cause to fix it. Should it be you?

Mar 13

Why Snowboarding Can Teach You Everything

I spent the past few days snowboarding in Courmayeur, which was awesome. It’s a passion that I get to indulge in too infrequently.

I did quite a lot of thinking whilst in the mountains, and I realised that snowboarding can teach you an amazing amount about life and business. What a great excuse to hit the slopes if you ever needed one – “It’s part of my business education”. Maybe that should even make your trip tax deductible…

Enough daydreaming though, here are 11 lessons snowboarding can teach you. I’ve phrased a question with each to provoke your thinking about how the same lesson might apply to whatever you’re currently doing.

1 – Be in the moment.

Enjoy what’s going on right now. There’s nothing like cutting a fresh track through a steep field of powder to put everything else out of your brain and make the world slow down.

Are you busy thinking about what’s coming next, or taking in every second of now?

2 – There is always someone better than you.

Whether you like it or not, it’s true. Do strive to get better, but if you’re happy, then ignore everyone else. There’s also always someone behind you on the progression curve. Be nice to them and remember what it felt like.

Are you worried about what everyone else is doing, or are you concentrating on the best thing for you?

3 – If you aren’t crashing, you aren’t trying.

Taking some spills is inevitable if you’re pushing yourself to get better. If you don’t lose it a few times you’re probably missing out on being able to do much more than you thought.

Are you holding so much back that you never slip up?

4 – Talking about snowboarding is fun

But only actually riding gives you something to talk about.

Are you doing enough to have great true stories to tell in the bar, or will you have to exaggerate and embellish?

5 – You are not your equipment

There’s no need to have a £1000 snowboard to have fun on the mountain. It’s about the experience, not the gear. Conversely though, things get difficult without the right equipment. Riding in falling snow without goggles is pretty much impossible, and you’re not going to have any fun if your coat doesn’t keep you warm.

Are you spending your money on the things which help, or the shiny thing with the seductive marketing?

6 – It’s more fun in a group

A day with your best friends on a small hill in poor conditions can still be amazing. Your team will help you out when you’re stuck, and wait if you crash. Not got your snowboarding gang yet? Get to the resort and talk to people there, don’t waste your time trying to find the one person in your town that might be interested.

Are you hanging out with the right people? Are you out there where the action is?

7 – Seeing other people progress rocks

The look on a beginners face when they link their first turns in control and without eating snow is priceless. You can literally see the possibilities and experiences open up before them.

Who are you helping along the way?

8 – Fresh tracks are the most fun

The feeling of being the first one down a pillowy soft field of freshly fallen powder is like nothing else on earth.  These sort of runs are rare (which makes them special) but you can increase your chances of experiencing them by:

  • Spending a lot of time in ski resorts – the longer you’re there the better chance of a huge snowfall
  • Using tracks and lifts that others have laid to get you to the good stuff.
  • Being up early and in line for the first chair, not nursing your apres ski hangover.
  • Are you doing something original?
  • Are you putting in the effort to the right things?
  • Who can give you a head start?
  • What’s your equivalent of getting distracted by the bar?

9 – Fast isn’t everything

Snowboard racing isn’t very popular. It’s all about having a good time, not being the first to the bottom.

Are you racing for a reason? What are you missing along the way?

10 – Having lessons makes sense

It is possible to learn without a good instructor, but from personal experience I know it takes a lot longer, is a lot more painful and expensive to get to the same place than if you do hire one. It’s definitely worth it.

Are you learning from the right people? Are you investing in your own development?

11 – Look at the Gaps, not the trees.

This is my favourite. It’s so simple, but makes such a difference. When snowboarding, your direction of travel is closely correlated to where you look. If you’re trying to ride through a forested slope, look at the gaps and you’ll hit the gaps. Look at the trees and…

Are you looking at the opportunities (gaps) or the risks and obstacles (trees)?

What do you think? What do you love about snowboarding that I haven’t mentioned? Can you relate to the questions?


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