Now – The Time For Entrepreneurship

I spoke at an event last week for small businesses, and those who are interested in starting their own business. This presentation is based on what I said, exploring 3 simple themes

  • Entrepreneurship is no longer an option, but an imperative in the modern work climate.
  • This imperative combines with the best time ever to be an entrepreneur.
  • There is nothing stopping you except yourself.

It’s quick to flick through, I’d love to know what you think.

Violent disagreement? Quiet nod? Anything in between?

19 comments

  1. Gretchen Behnke

    Inspiring presentation with which I violently agree. Will get back to work on executing my idea now.

  2. Really like the presentation material – great graphics and a clear message. It is a shame that I missed the words that accompany it at last week’s conference. Would welcome clarification on “Launch the smallest real thing possible”.

    • Great question Richard.

      I’m not sure I can do the whole lean start up methodology justice in a comment here, but I’ll try to get to the essence of what I mean.

      I believe the only true measure of what a customer will do, is what they actually do. So to get feedback from customers you need to be talking about real products, not surveys etc. So the idea is to strip your product or service down to the barest bones of what would be useful to customers and get to that minimum viable product as quickly and cheaply as possible. then put the product in front of real paying customers and get feedback from them.

      The idea is to take that feedback from real customers and make another iteration of the product towards what they want. And if customers dont respond to what you;re offering you can figure out why, and either abandon, the idea having spent far less effort than you might have, or pivot to something slightly different.

      Think of it as making sure you don’t develop any bells and whistles to your product before you’re sure people want them.

      As far as examples go, most technology startups these days seem to use a derivative of this method, so if you look at the first iteration of say twitter it was very basic, and has grown from there.
      Another example from the book was of a company which wanted to do automated grocery shopping based on your diet plan and what was chap at a range of supermarkets nearby. They believed that they could build an algorithm to seek the cheapest place to shop for customers. But because this would be hard to develop, and they didn’t know if anyone would buy it, they decided not to build it. Instead, they designed an offer, and sold it to a handful of people, and then frantically did the work of the algorithm manually in the background to see if they had a service that people wanted.

      I wholeheartedly recommend the book – The Lean Start Up by Eric Ries.

      • Rob

        Thanks very much for the clarification. This looks like really good advice and resonates with some similar comments in ‘The Rebel Entrepreneur’ by Jonathan Moules. We’ll give this some thought.

        Richard

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