I was brainstorming with a friend last week about how his company could become more remarkable. We threw around a few ideas and but moved on fairly quickly to the next topic of conversation.
I didn’t think much of this until my way home from the meeting, when I realised: Truly remarkable is not something you can add. It has to be built within your business or yourself from the ground up.
You can add noticeable, and possibly even memorable. These can both be a good thing, and can make you stand out in a crowded marketplace. They can open the door to the first conversation and get people talking.
But they don’t make you remarkable. The things that make you remarkable start with what you’re going to do to serve your customers better. Just ask “How will that help my customer?” If there’s not a clear answer, it’s probably not right.
Things that don’t start with your customer, can’t make you truly remarkable. It should start with them, not you or your business.